How the calculator works
YouTube sponsorships in India have no official price list. The calculator combines three published rate cards and shows where your channel sits.
- It finds the published band for your subscriber count. At each tier boundary it takes the lowest and highest dedicated-video price across the rate cards below, then interpolates between boundaries.
- It places you inside the band using your own view of your engagement, because no source publishes an engagement benchmark for YouTube.
- It adjusts for niche, language, rights and exclusivity.
- It prices an integration and a Short as a share of the dedicated-video price.
Brands often price YouTube on views, not subscribers. Enter your average views to see the price per view your quote works out to, and use that number when a brand pushes back.
Published prices for one sponsored video
| Subscribers | TickTime (dedicated video) | Tring (per video) | StarClinch (dedicated video) |
|---|---|---|---|
| 1K to 10K | ₹5,000 to ₹20,000 | Not published | Not published |
| 10K to 100K | ₹20,000 to ₹1.2 lakh | ₹10,000 to ₹50,000 | ₹30,000 to ₹1.5 lakh |
| 100K to 500K | ₹1.5 lakh to ₹5 lakh | ₹50,000 to ₹1.5 lakh | ₹2 lakh to ₹15 lakh (100K to 1M) |
| 500K to 1M | ₹5 lakh to ₹25 lakh and up | ₹1.5 lakh to ₹3 lakh | Same band as above |
| Above 1M | ₹10 lakh to ₹1 crore and up | ₹3 lakh to ₹10 lakh and up | Not published |
Sources, as published: TickTime (11 May 2026), Tring (2026, no exact date shown), StarClinch (20 March 2026). These are agency and marketplace estimates, not audited deal data, and they disagree widely above 100K subscribers.
Where only one source covers a tier boundary, the published figure is a single number. One source cannot show how much real prices vary, so the calculator widens that point to 30% below and 30% above. That 30% is our setting, not a published figure.
What changes your price
The base price covers one video published once on your own channel. Anything more is a separate line on your rate card.
| What the brand asks for | Add to the base price |
|---|---|
| Brand repost rights | 25% to 40% |
| Whitelisting (ads from your handle) | 60% to 120% |
| Perpetual usage | 80% to 150% |
| 30-day category exclusivity | 30% to 50% |
| 90-day category exclusivity | 80% to 150% |
| Finance niche | 60% to 120% more than general niches |
| Regional-language channel | 40% to 60% less than Hindi or English |
Source: upGrowth, which states these mark-ups for creator deals in general; the calculator applies them to YouTube as well. The calculator applies the lower figure to the bottom of your range and the higher figure to the top. Other guides give similar orders of size: StarClinch says exclusivity adds 30% to 100%, and Favikon puts usage rights and exclusivity at 20% to 50% each.
For the finance niche the calculator uses the lower figure, 60%, on both ends. The regional-language discount is also from upGrowth.
How the other formats are priced
- Integration (about 60 seconds): 40% of a dedicated video. StarClinch's integration bands are about a third to a half of its dedicated-video bands, and a 2026 rate card cited by Favikon puts a dedicated video at roughly 2.5 times an integration.
- YouTube Short: 30% of a dedicated video. StarClinch's Shorts bands are about 13% to 33% of its dedicated-video bands, so 30% sits at the upper end. Treat it as approximate.
GST and commissions
GST registration becomes compulsory once your turnover crosses ₹20 lakh in a financial year, or ₹10 lakh in special category states (upGrowth). If you are registered, GST at 18% goes on top of your fee as a separate line. If a talent manager or agency brings the deal, expect a commission of 15% to 25% (upGrowth, Grynow), so price with that in mind. Check your own tax position with a chartered accountant.
Questions creators ask
How much should I charge for a sponsored YouTube video in India?
Published 2026 rate cards put one dedicated video at about ₹5,000 to ₹20,000 for 1K to 10K subscribers, ₹10,000 to ₹1.5 lakh for 10K to 100K, ₹50,000 to ₹15 lakh for 100K to 500K, and ₹1.5 lakh to ₹25 lakh for 500K to 1M. The sources disagree widely, so treat any single figure with care.
What is the difference between a dedicated video and an integration?
In a dedicated video the whole video is about the brand. An integration is a short sponsored segment, usually about 60 seconds, inside a video on your normal topic. Published rate cards price an integration at roughly a third to a half of a dedicated video.
Should I price on subscribers or on views?
Start from subscribers, because that is how the published rate cards are organised, then check the price per view. Two channels with the same subscribers can have very different views, and brands know it. If your views are high for your size, quote near the top of the range.
How much should I charge for a YouTube Short?
The calculator prices a Short at 30% of your dedicated-video price. One Indian rate card puts Shorts at ₹10,000 to ₹40,000 for 10K to 100K subscribers and ₹60,000 to ₹2 lakh for 100K to 1M.
Why is the range so wide?
Because the published rate cards disagree, sometimes by three times or more for the same audience size. The calculator narrows the band using your engagement, but real prices also depend on the brand's budget, your past results and how much the brand needs you.
Does the calculator save my numbers?
No. Everything is calculated in your browser. Nothing you type is sent to ViaEpic or stored anywhere.
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