How the calculator works
- It prices your Instagram reel from four published Indian rate cards, the same way the Instagram calculator does.
- It applies the share you choose to get a price for a Threads post sold alongside that reel.
What is actually known
- Threads is usually an add-on. Make Influence describes Threads as something brands add to an Instagram deal, not something they buy on its own.
- One worked example exists, and it is hypothetical. The same guide prices a Threads add-on at 1,000 Danish kroner on an 8,000-kroner Instagram reel, which is 12.5%. It states that this is not a documented market price. The calculator uses 12.5% as its default for that reason only.
- No tiered prices. None of the Indian rate cards we read (Grynow, TickTime, upGrowth, Dazzlerr, StarClinch, Tring) lists Threads at all.
Instagram reel prices used as the base
| Followers | Lowest published | Highest published |
|---|---|---|
| 1K to 10K | ₹500 | ₹12,000 |
| 10K to 100K | ₹5,000 | ₹80,000 |
| 100K to 500K | ₹25,000 | ₹3.5 lakh |
| 500K to 2M | ₹1 lakh | ₹12 lakh |
Sources: Grynow (21 August 2026), TickTime (11 May 2026), upGrowth (20 April 2026), Dazzlerr (16 June 2026). The full tables are on the Instagram calculator.
What changes your price
Since there is no market rate, your own numbers matter more here than on any other platform.
- Your Threads reach. If your Threads posts regularly reach as many people as your reels, a higher share is fair. If they reach a tenth as many, stay low.
- Whether Threads is the main ask. An add-on to a reel is priced low. If the brand wants Threads only, quote from your reach: take the price per view you get on Instagram and apply it to your average Threads views.
- The finance niche. The calculator raises the Instagram reel price by 60% for finance, investing and business accounts (upGrowth), and the Threads figure follows it.
GST and commissions
GST registration becomes compulsory once your turnover crosses ₹20 lakh in a financial year, or ₹10 lakh in special category states (upGrowth). If you are registered, GST at 18% goes on top of your fee as a separate line. If a talent manager or agency brings the deal, expect a commission of 15% to 25% (upGrowth, Grynow), so price with that in mind. Check your own tax position with a chartered accountant.
Questions creators ask
How much should I charge for a sponsored Threads post?
There is no published rate card for Threads. Brands mostly buy it as an add-on to an Instagram deal. This calculator prices it as a share of your Instagram reel price, with 12.5% as the default because that is the only worked example we found, and that example is hypothetical.
Can I sell a Threads post on its own?
You can, but there is no benchmark to quote. Work from your reach: take the price per view your Instagram deals work out to and apply it to your average Threads views. Then adjust after your first two or three deals.
Will this page get real Threads rates?
When someone publishes them, this page will be updated and dated. Until then it says plainly that the Threads figure is an estimate you set.
Does the calculator save my numbers?
No. Everything is calculated in your browser. Nothing you type is sent to ViaEpic or stored anywhere.
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