What each calculator covers
Some platforms have much better published data than others. The table shows what stands behind each calculator, so you know how far to trust the result.
| Platform | Formats priced | Data behind it |
|---|---|---|
| Reel, Story series, Post or carousel, Bundles | Built from 4 published Indian rate cards | |
| YouTube | Dedicated video, Integration, Short | Built from 3 published Indian rate cards |
| Text or image post, Carousel, Video, Newsletter | Built from 1 Indian rate card, cross-checked with 2 surveys | |
| X | Post, Thread, Repost | Built from 1 Indian rate card, thread prices from a second |
| Threads | Threads post as an add-on | No published rates exist: add-on estimate you control |
Questions about the Rate Calculator
What is the Rate Calculator?
A free tool from ViaEpic that tells Indian creators what to charge a brand. You pick a platform, enter your audience size and get a price range in rupees for each format, with a rate card you can copy and send.
Where do the numbers come from?
From rate cards and pricing guides published in 2026 by Indian agencies and creator platforms. Every calculator lists its sources with dates and shows the published tables, so you can check each figure yourself.
Is it free?
Yes. There is no login and no payment. Everything is calculated in your browser, and nothing you type is sent to ViaEpic or stored.
Which platform has the most reliable numbers?
Instagram, with four Indian rate cards that broadly agree for accounts under 100K followers. YouTube has three that disagree more. LinkedIn and X each rest on one Indian rate card. Threads has no published rates at all, and its calculator says so.
Why does it give a range, not one price?
Because the published rate cards disagree, and real deals depend on the brand's budget, your engagement and the rights the brand wants. Quote near the top of your range and treat the bottom as your floor.