How the calculator works
There is no official price list for Instagram creators in India. Agencies and platforms publish their own rate cards, and they disagree. The calculator combines four of them and shows where your account sits.
- It finds the published band for your follower count. At each tier boundary it takes the lowest and highest reel price across the four rate cards below, then interpolates between boundaries so 20K and 90K followers do not get the same answer.
- It places you inside the band using engagement. Engagement rate is (average likes + average comments) ÷ followers. Below the benchmark for your tier you land in the lower part of the band, above it in the upper part. With no engagement numbers you get the middle.
- It adjusts for niche, rights and exclusivity using the published mark-ups listed further down.
- It prices the other deliverables as a ratio of your reel price.
The result is a starting range for a negotiation, not a guarantee of what a brand will pay. Quote near the top and treat the bottom as your floor.
Published reel prices by tier
| Followers | Grynow | TickTime | upGrowth | Dazzlerr |
|---|---|---|---|---|
| 1K to 10K | ₹1,000 to ₹12,000 | ₹2,000 to ₹10,000 | ₹2,000 to ₹8,000 | ₹500 to ₹5,000 |
| 10K to 100K | ₹8,000 to ₹80,000 | ₹8,000 to ₹75,000 | ₹8,000 to ₹80,000 | ₹5,000 to ₹25,000 |
| 100K to 500K | ₹50,000 to ₹3.5 lakh | ₹50,000 to ₹3.5 lakh | ₹50,000 to ₹3.5 lakh | ₹25,000 to ₹1 lakh |
| 500K and above | ₹2 lakh to ₹12 lakh (to 2M) | ₹2 lakh to ₹8.5 lakh (to 1M) | ₹2 lakh to ₹12 lakh (to 2M) | ₹1 lakh to ₹3 lakh (to 1M) |
Sources, as published: Grynow (21 August 2026), TickTime (11 May 2026), upGrowth (20 April 2026), Dazzlerr (16 June 2026). These are agency and platform estimates, not audited deal data.
Engagement benchmarks used
| Followers | Typical engagement rate |
|---|---|
| 1K to 10K | 6% to 12% |
| 10K to 100K | 3% to 7% |
| 100K to 500K | 1.5% to 4% |
| 500K to 2M | 0.8% to 2.5% |
Source: upGrowth. Engagement drops as accounts grow, which is why a smaller account with strong engagement can price near the top of its band.
What changes your price
The base price covers one piece of content posted once on your own page. Anything more is a separate line on your rate card.
| What the brand asks for | Add to the base price |
|---|---|
| Brand repost rights | 25% to 40% |
| Whitelisting (ads from your handle) | 60% to 120% |
| Perpetual usage | 80% to 150% |
| 30-day category exclusivity | 30% to 50% |
| 90-day category exclusivity | 80% to 150% |
| Finance niche | 60% to 120% more than general niches |
Source: upGrowth. The calculator applies the lower figure to the bottom of your range and the higher figure to the top. Other guides give similar orders of size: StarClinch says exclusivity adds 30% to 100%, and Favikon puts usage rights and exclusivity at 20% to 50% each.
For the finance niche the calculator uses the lower figure, 60%, on both ends. The same guide puts beauty and lifestyle 40% to 80% above fitness and gaming; the calculator does not adjust for that because the tier tables do not say which niche they are based on.
How the other deliverables are priced
- Story series (3 to 5 stories): 40% of a reel. TickTime's story bands run from about a quarter to about 60% of its reel bands, so 40% is our middle setting.
- Static or carousel post: 65% of a reel. Dazzlerr's post rates are about 60% to 75% of its reel rates. Dazzlerr does not define "post", so treat this as approximate.
- Reel + story + feed post combo: 1.6 to 2 times a reel (upGrowth).
- Three-reel package: 2.2 to 2.5 times a reel (upGrowth).
GST and commissions
GST registration becomes compulsory once your turnover crosses ₹20 lakh in a financial year, or ₹10 lakh in special category states (upGrowth). If you are registered, GST at 18% goes on top of your fee as a separate line. If a talent manager or agency brings the deal, expect a commission of 15% to 25% (upGrowth, Grynow), so price with that in mind. Check your own tax position with a chartered accountant.
Questions creators ask
How much should I charge for an Instagram reel in India?
Published 2026 rate cards put one reel at about ₹500 to ₹12,000 for 1K to 10K followers, ₹5,000 to ₹80,000 for 10K to 100K, ₹25,000 to ₹3.5 lakh for 100K to 500K, and ₹1 lakh to ₹12 lakh for 500K to 2M. Engagement, niche and the rights the brand wants decide where you sit in the band.
The brand offered a barter deal. Should I take it?
Compare the product's price with the bottom of your range. If the product is worth less than your floor, or you would not have bought it yourself, ask for a fee or a fee plus product. Barter is easier to justify when you are under 10K followers and need brand work to show.
I have under 1,000 followers. What can I charge?
The published rate cards start at 1,000 followers, so the calculator scales the lowest band down for smaller accounts. Brands that work with very small accounts usually pay for the content itself (often called UGC), not for your reach.
Why is the range so wide?
Because the published rate cards disagree, sometimes by three times or more for the same audience size. The calculator narrows the band using your engagement, but real prices also depend on the brand's budget, your past results and how much the brand needs you.
Does the calculator save my numbers?
No. Everything is calculated in your browser. Nothing you type is sent to ViaEpic or stored anywhere.
What do brands want to see besides a rate card?
Proof that your audience acts. Screenshots of reach and saves help, and so do real lead numbers: how many people commented a keyword and received the link. Auto DM by ViaEpic sends that link by DM automatically and keeps the count, with a free plan of 1,000 DMs a month.
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