How the calculator works
- It finds the published band for your follower count from the StarClinch table below, and interpolates between tier boundaries.
- It places you inside the band using your own view of your engagement, because no source publishes an engagement benchmark for LinkedIn.
- It adjusts for niche, rights and exclusivity.
- It prices a carousel, a video and a newsletter mention as a mark-up on a plain post.
Published price for one LinkedIn post
| Followers | StarClinch |
|---|---|
| 10K to 100K | ₹10,000 to ₹35,000 |
| 100K to 1M | ₹50,000 to ₹2 lakh |
Source: StarClinch (20 March 2026). It does not say how the figures were collected.
Where only one source covers a tier boundary, the published figure is a single number. One source cannot show how much real prices vary, so the calculator widens that point to 30% below and 30% above. That 30% is our setting, not a published figure.
How the other sources compare
- Lower: a Favikon survey of 125 creators puts the median sponsored LinkedIn post in India at US$155, against US$500 in the United States. That is near the bottom of the StarClinch band.
- Higher: upGrowth says LinkedIn runs at 2 to 3 times Instagram rates, which would put prices well above the StarClinch band.
The calculator follows the only rupee table and shows you both cross-checks so you can judge.
What changes your price
The base price covers one plain post published once on your own profile.
| What the brand asks for | Add to the base price | Source |
|---|---|---|
| Carousel (document post) | 20% to 35% | ContentGrip |
| Video post | 40% to 80% | ContentGrip |
| Newsletter placement | 1.5 to 3 times a post | Influencer Advisory, via Favikon |
| Thought Leader Ad | 20% to 40% | ContentGrip |
| Brand repost rights | 25% to 40% | upGrowth |
| Perpetual usage | 80% to 150% | upGrowth |
| 30-day category exclusivity | 30% to 50% | upGrowth |
| 90-day category exclusivity | 80% to 150% | upGrowth |
| Tech, SaaS or finance niche | 60% | Favikon |
Sources: ContentGrip (24 June 2026), Favikon (22 July 2026), upGrowth (20 April 2026). The format mark-ups come from global B2B deals, not Indian ones. The niche figure is from negotiation data cited by Favikon, where tech creators' median quote was 60% above the all-niche median; the tech sample was small (15 creators). The calculator applies the lower figure to the bottom of your range and the higher figure to the top.
GST and commissions
GST registration becomes compulsory once your turnover crosses ₹20 lakh in a financial year, or ₹10 lakh in special category states (upGrowth). If you are registered, GST at 18% goes on top of your fee as a separate line. If a talent manager or agency brings the deal, expect a commission of 15% to 25% (upGrowth, Grynow), so price with that in mind. Check your own tax position with a chartered accountant.
Questions creators ask
How much should I charge for a sponsored LinkedIn post in India?
The one Indian rate card that publishes LinkedIn prices puts a post at ₹10,000 to ₹35,000 for 10K to 100K followers and ₹50,000 to ₹2 lakh for 100K to 1M. A survey of 125 creators puts the Indian median at US$155 a post, near the bottom of that band.
Why does LinkedIn pay differently from Instagram?
Brands on LinkedIn usually sell to businesses, so one good lead can be worth far more than one consumer sale. That is why a small account with the right audience, such as founders or IT buyers, can charge more than its follower count suggests.
What is a Thought Leader Ad?
It is a LinkedIn ad format where a brand pays to promote a post from your personal profile. Because the brand is using your name and face in paid media, creators charge extra for it, about 20% to 40% on top of the organic fee according to one 2026 guide.
I have under 10,000 followers. What can I charge?
No Indian rate card covers LinkedIn accounts under 10,000 followers, so the calculator scales the lowest band down and marks the result as a guess. On LinkedIn the audience matters more than its size, so price on who follows you and on leads you have produced.
Why is the range so wide?
Because the published rate cards disagree, sometimes by three times or more for the same audience size. The calculator narrows the band using your engagement, but real prices also depend on the brand's budget, your past results and how much the brand needs you.
Does the calculator save my numbers?
No. Everything is calculated in your browser. Nothing you type is sent to ViaEpic or stored anywhere.
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