How the calculator works
- It finds the published price for your follower count from the Tring table below, and interpolates between tier boundaries.
- It places you inside the band using your own view of your engagement, because no source publishes an engagement benchmark for X.
- It adjusts for niche, rights and exclusivity.
- It prices a thread and a repost as a ratio of one post.
Published prices on X
| Followers | One post (Tring) | One repost (Tring) | One thread (StarClinch) |
|---|---|---|---|
| 10K to 100K | ₹2,000 to ₹15,000 | ₹1,000 to ₹5,000 | ₹5,000 to ₹20,000 |
| 100K to 500K | ₹15,000 to ₹50,000 | ₹5,000 to ₹20,000 | ₹30,000 to ₹1 lakh (100K to 1M) |
| 500K to 1M | ₹50,000 to ₹1 lakh | ₹20,000 to ₹50,000 | Same band as above |
| Above 1M | ₹1 lakh to ₹5 lakh and up | ₹50,000 to ₹2 lakh and up | Not published |
Sources, as published: Tring (2026, no exact date shown), StarClinch (20 March 2026). upGrowth adds that X and static Instagram posts are the cheapest formats a brand can buy.
Tring's tiers touch end to end, so each boundary is one number. Where only one source covers a tier boundary, the published figure is a single number. One source cannot show how much real prices vary, so the calculator widens that point to 30% below and 30% above. That 30% is our setting, not a published figure.
What changes your price
The base price covers one post published once on your own account.
| What the brand asks for | Add to the base price |
|---|---|
| Brand repost rights | 25% to 40% |
| Whitelisting (ads from your handle) | 60% to 120% |
| Perpetual usage | 80% to 150% |
| 30-day category exclusivity | 30% to 50% |
| 90-day category exclusivity | 80% to 150% |
| Finance niche | 60% to 120% more than general niches |
Source: upGrowth, which states these mark-ups for creator deals in general; the calculator applies them to X as well. The calculator applies the lower figure to the bottom of your range and the higher figure to the top. Other guides give similar orders of size: StarClinch says exclusivity adds 30% to 100%, and Favikon puts usage rights and exclusivity at 20% to 50% each.
For the finance niche the calculator uses the lower figure, 60%, on both ends.
How the other formats are priced
- Repost: 40% of a post. Tring's repost bands are about a third to a half of its post bands.
- Thread: 1.3 to 2 times a post. StarClinch's thread bands are about 1.3 to 2.5 times Tring's post bands. The two come from different sources, so this ratio is approximate.
GST and commissions
GST registration becomes compulsory once your turnover crosses ₹20 lakh in a financial year, or ₹10 lakh in special category states (upGrowth). If you are registered, GST at 18% goes on top of your fee as a separate line. If a talent manager or agency brings the deal, expect a commission of 15% to 25% (upGrowth, Grynow), so price with that in mind. Check your own tax position with a chartered accountant.
Questions creators ask
How much should I charge for a sponsored post on X in India?
The one Indian rate card that publishes per-post prices puts a post at ₹2,000 to ₹15,000 for 10K to 100K followers, ₹15,000 to ₹50,000 for 100K to 500K, and ₹50,000 to ₹1 lakh for 500K to 1M.
Should a thread cost more than a single post?
Yes. A thread takes more work and holds attention longer. One Indian rate card prices a thread at ₹5,000 to ₹20,000 for 10K to 100K followers, which is roughly 1.3 to 2.5 times the single-post price from another.
What should I charge to repost a brand's post?
Less than for your own post, because you create nothing. The published bands put a repost at about a third to a half of a post, and the calculator uses 40%.
I have under 10,000 followers. What can I charge?
No Indian rate card covers X accounts under 10,000 followers, so the calculator scales the lowest band down and marks the result as a guess. Price on your impressions and on who follows you.
Why is the range so wide?
Because the published rate cards disagree, sometimes by three times or more for the same audience size. The calculator narrows the band using your engagement, but real prices also depend on the brand's budget, your past results and how much the brand needs you.
Does the calculator save my numbers?
No. Everything is calculated in your browser. Nothing you type is sent to ViaEpic or stored anywhere.
Price your other platforms
Instagram · YouTube · LinkedIn · Threads · All calculators