Have you ever questioned how giant corporations like Reliance, Tata, Alibaba, and others can establish themselves, grow, and succeed in most of the businesses they enter? What do these corporate giants in business possess that small business owners do not?
Network! an extensive commercial network!
The process by which these tiny enterprises build and expand their networks has a significant white space. Having the correct connections and relationships efficiently addresses any business need in any area, including supply, demand, financing, and staff.
What is anar app?
For the 70 million small and medium-sized enterprises (SMBs) in India, Anar is a business networking platform where they may build and expand their business networks. Some of you may not be aware that our long-term goal is to create a platform that enables all company stakeholders to develop to their full potential through the use of technology. This represents Anar’s main area of business focus. Big offline players and online retailers have consistently marginalized small businesses in India. That will change, thanks to Anar. We will create several use cases to create new business prospects for all SMBs.
Issue Statement
Small businesses must network regularly to locate new suppliers, vendors, and clients. Better margins, new terms of credit, access to newer products to sell to their clients, and a better living are all made possible by new partners. Small firms, therefore, have a natural tendency to be on the lookout for possibilities.
However, the networks of 85% of SMBs in India could be more efficient and dispersed. 20ā100 customers and suppliers make comprise the ecosystem of a typical small business; some of these customers and suppliers are local and connected by WhatsApp, while others are located far away. This results in fewer opportunities for these SMBs to generate business, such as:
- Fewer vendors are available for sourcing (for buyers)
- Fewer people are available to sell to (limited discovery for sellers)
- A limited understanding of current trends is still present.
- There has been little interaction between the parties.
Current online networks can’t overcome this obstacle:
Social networks today: No filters for particular industries or products and personal use; thus, there is no systematic approach to finding buyers or dealers.
Modern messaging programs: For a one-on-one conversation without discovery
Present-day B2B platforms: detailed listings, commissions, listing fees, access restrictions, and a user interface that hinders social interaction and discovery.
The Product
For small and medium-sized businesses, Anar is like LinkedIn + Alibaba. Beginning with India, every company in the world will have a profile on Anar, where they may share their products, view the products of others, share updates, and conduct all of their commercial communications.
Anar will serve as the company’s digital record of everything. People can visit a company’s Anar profile and obtain all the information they require if they are interested in learning anything about it.
The product’s salient attributes include the following:
- Establishing a business profile and website feeds the most recent information from their contacts (products, requirements, news, etc.)
- Learn about new industry trends and locate new suppliers and buyers.
- simple content creation
Currently Moving
Anar was introduced in March 2020, and it has grown significantly since then. We made enormous progress between January 2021 and October 2021.
- Companies: 98K to 230K (2.5x)
- Items: 559K to 2.8M (5x)
- 770K to 4M business contacts (5x)
- The great part is that Anar goods have amassed an astounding 160 million views to date!
Team
The team is made up of skilled business owners who are subject matter experts. We make an excellent team because of our in-depth knowledge of small firms’ operations and our practical product management and technical talents.
Co-founder and CEO Nishank Jain has also worked for Amazon and IIM Lucknow.
Co-founder and CTO Sanjay Bhat formerly worked at PayTM, Dell, BITS, and IIM Lucknow.
Conclusion
Anar provides access to new goods, up-to-date market information, and expertise to enable small and medium-sized business (SMB) communities to expand their online and offline networks.